Idea Napkin/ 11A

1)      You. (Me.)
My name is Brittany and I’m a full-time employee and student. I am skilled and experienced in managing large projects where I work with a team of people to achieve short-term and long-term goals. I use my planning and organization skills to break apart large projects into smaller tasks and then delegate work to the qualified people. I aspire to use my skills to help create a better world for animals. Animal welfare is something I am very passionate about and by opening a vegetarian restaurant, I would be exposing people to healthy, flavorful and satisfying foods that don’t require the exploitation of animals to create. If I owned a restaurant I would use my management skills hire professionals to perform the day-to-day duties while working to open more locations or working with other companies to improve or ad products.

2)      What are you offering to customers?
My restaurant will offer delicious breakfast, lunch and dinner meals that will impress any meat-eater. Customers will enjoy a clean atmosphere and dine in large booths and tables set with fresh flowers and our free appetizers consisting of pita chips and homemade hummus. We will also offer outdoor seating over-looking the community garden where pets are always welcome.

3)      Who are you offering it to?
Vegetarian or not, everyone will love the food at my restaurant. Anyone who enjoys hearty and filling meals, and those who like trying something new, will dine with us. We will also serve craft beer and wine making our location the perfect spot for after-work drinks and appetizers.

4)      Why do they care?
People, (especially vegetarians) will come to my restaurant because of the weaknesses in other restaurants. Those weaknesses are unhealthy vegetarian options and bland healthy options.

5)      What are your core competencies?
I will serve very healthy, very flavorful dishes that never disappoint. It will also attract non-vegetarians who want to try something different and not order your typical sandwich with fries.


The weakest element of my business concept is sticking out. In Ocala, there are literally no vegetarian restaurants so locally, my restaurant would completely stick and be unique to this area. However, once the business started growing, I would have trouble standing out to other vegetarian restaurants and bakeries on a national level. 

Comments

  1. I really like your idea. Restaurants are not very easy to excel with, however, with your mentality and uniqueness this idea will be successful. With society expanding in the health and fitness area this restaurant is a great idea. The biggest approach would be making sure the food is tasty, because the hardest thing about eating healthy is not enjoying the taste of the food. But like you said, creating a great ambiance, tasty food, having a variety of food for different people, beer and wine, I think it's a great idea.

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  2. Love your idea of pita chips with hummus as a free appetizer. Chips and salsa definitely always lure me in and so would that! I think in general when people who aren’t vegetarian think of a vegetarian restaurant they will not want to go, but I think if your restaurant is advertised well and you can get people in the door to see how good vegetarian food can be then you can be very successful.

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