Idea Napkin No. 2/ 19A

1)      You. (Me.)

My name is Brittany and I’m a full-time employee and student. I am skilled and experienced in managing large projects where I work with a team of people to achieve short-term and long-term goals. I use my planning and organization skills to break apart large projects into smaller tasks and then delegate work to the qualified people. I aspire to use my skills to help create a better world for animals. Animal welfare is something I am very passionate about and by opening a vegetarian restaurant, I would be exposing people to healthy, flavorful and satisfying foods that don’t require the exploitation of animals to create. If I owned a restaurant I would use my management skills hire professionals to perform the day-to-day duties while working to open more locations or working with other companies to improve or ad products.

2)      What are you offering to customers?

My restaurant will offer delicious breakfast, lunch and dinner meals that will impress any meat-eater. My dishes will have great flavor that will encourage people to eat healthier and show them that eating healthy versions of their favorite foods is possible without sacrificing flavor. Customers will enjoy a clean atmosphere and dine in large booths and tables set with fresh flowers and our free appetizers consisting of pita chips and homemade hummus. We will also offer outdoor seating over-looking the community garden where pets are always welcome.

3)      Who are you offering it to?

Vegetarian or not, everyone will love the food at my restaurant. Anyone who enjoys hearty and filling meals, and those who like trying something new, will dine with us. We will also serve craft beer and wine making our location the perfect spot for after-work drinks and appetizers.

4)      Why do they care?

People, (especially vegetarians) will come to my restaurant because of the weaknesses in other restaurants. Those weaknesses are unhealthy vegetarian options and bland healthy options.

5)      What are your core competencies?

I will serve very healthy, very flavorful dishes that never disappoint. It will also attract non-vegetarians who want to try something different and not order your typical sandwich with fries.

The weakest element of my business concept is sticking out. In Ocala, there are literally no vegetarian restaurants so locally, my restaurant would completely stick and be unique to this area. However, once the business started growing, I would have trouble standing out to other vegetarian restaurants and bakeries on a national level. 

Feedback: Most of the feedback I received was positive and there weren’t many changes I made but I did emphasize more on the taste of my dishes. Some of the feedback I got spoke about how sometimes healthy food does not taste very good and I think that is a very common assumption that should be eradicated. I also got some feedback on the marketing of my restaurant. As I have mentioned before in previous posts, I think there is a stigma with vegetarian restaurants and most meat eaters would rather go to a burger type of place. But I think by advertising my restaurant for what it is, good food with a nice environment, I will have success and kind of “trick” meat eaters into trying our food without them even noticing it’s a vegetarian place.